TAG Heuer - Oranje is the new black

I was commissioned by TAG Heuer to promote the new model of the iconic Monaco Watch, in collaboration with F1 world champion Max Verstappen. For the occasion we created an F1 wheel, spinning and creating an orange smoke in tribute to the Dutch driver's public. The concept was to mix the pendulum of the watch with the rim of the wheel to create the illusion of a spinning wheel. The plan was to unveil the watch during the Formula 1 Grand Prix weekend in Monaco. I’d like to thank my teammates Farid Malki, Benjamin Pouteau and Gregory Eggermont for their amazing work on creative direction and research.