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Project
2023
LUCAS SCHAFER
Brand Identity

Ray-Ban - Designed to perpetuity

details

The primary idea was to show the timeless aspect of a Ray-Ban. By comparing their most iconic model to an all time icon of art ; David by Michel-Ange, I would enhance the feeling of intemporality that both of these share. Applying representations of the technics used sculpting a statue would give the audience an expertise feeling. Approaching the sound design part, the goal was to point the intemporal aspect even more by giving this resistant vibe using earthquakes and rocks sounds.

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Ray-Ban - Designed to perpetuity

Client

3D visuals

DEliverables

2023

Year

Styleframes
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R&D - Exploration
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